It’s a common joke that men are never certain what exactly women want, but for inbound marketers, the bigger question is what does GOOGLE want? Elusive and confusing, Google’s ranking factors are all part of a highly protected “secret sauce” that leaves marketers to do their own investigative work just to piecemeal together best practices. As host Jared Broussard points out, there is no shortage of resources (including podcasts) dedicated solely to this very topic. Fortunately, in the latest slew of updates, Google has broken course and actually provided us with some guidance on the newest ranking factors. 

In this episode of ThinkJargon, Jared and Stuart review these recent Google algorithm updates and help listeners cut through all the “jargon” to determine exactly what these new factors mean and how they will affect their websites. So, if Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift sound about as clear as mud to you, this episode is just what you need!

To listen to Episode 25 of ThinkJargon – “Google’s New Ranking Factors” – simply click the button below, or search for us on your favorite podcast app. For even more information on Google's latest updates, watch the video below.